3 Essential Forum Marketing Tips -
And The 3 Most Common Forum Marketing Mistakes.
By Dean McNamara
One of the greatest sources of traffic on the Internet can be found in
forums. These are people who congregate around a particular theme or niche, and they are people who take action. So
if you have a product that serves a particular market you can find a large potential market by logging on to a
forum that is based around that market.
Before you run off to throw up
links to your website in forums READ THE FOLLOWING:
3 Most Common Forum
One: Do NOT create a post
to advertise your link.
Tip Two: Do NOT create a post to
advertise your link. (just kidding – although not really).
Two: Do NOT log on to a forum and solve everyone's problems by
posting a link to your site.
Tip Three: Do NOT create a post to
advertise your link (this really is the stupidest thing you can do).
Three: Do NOT create multiple identities to have conversations with
yourself to advertise your site.
Many people get a little knowledge
about marketing on the Internet and can not wait to rush out and try it. Much of what is taught about making money
online is RUBBISH. It is possible it worked once upon a time, it
is possible that it works today (but there is a lot more going on behind the scenes to make it work than is usually
Forget about your audience being
“traffic” and “hits” and any of the other make money online buzz words. People on forums are exactly that; people
on forums. Many of them will be well qualified in the subject of that forum, and they spend many hours talking to
others about that subject. If you pretend to be an expert, or if you are trying to disguise the fact that the only
reason you are a member of the forum is to market your product – You Will Be Found Out.
Using any of the 3 mistakes
mentioned will result in your being ignored at best and kicked out of the forum at worst. Given that the people of
these forums are your target market you do not want to have them talking bad about you and your product. So do NOT
use that approach to forum marketing.
How do you market in
3 Essential Forum Marketing
friends (nobody said this was easy money).
in normal conversations without fear that you may not be able to pitch your stuff.
Three: Bring genuine value to your forum contributions.
But wait … You say there is nothing in those tips
about how to sell!
You are correct.
If you conduct yourself in forums with the above
merits you will make money. You will make much more money than any other method of forum marketing. How? By
including a link to your website in your signature and in your profile (about me) page. People are nosy by
nature, and they will want to learn more about you.
Once you have an established reputation in a
forum you will be allowed to make occasional references to your products or services in the context of
general chat within the forum. Not only that, people will want to support you just because you are a member
of the “family.” You will probably also find people offering to market your site on their own related sites.
These kind of references on niche specific sites will greatly boost your ability to rank in search engines,
as well as drawing traffic in from these other sources.
Forum marketing can be the most productive method
to get loyal, targeted visitors, who are willing to spend money. But ONLY if you do it right. It is not a
post-and-run method, and will require time and effort on your behalf. Forum members are least likely to
respond to blatent sales pitches of all online audiences.
Visit NZ Marketing Systems for the low-down on
other methods of online