Using Flyers To Brand Your Business And Get More Customers
By Dean McNamara
Flyers are one of the cheapest ways to reach your local community.
Why Flyers Attract More Business
Getting a foot in the door is the hardest part of aquiring new business.
Flyers are effective because they are a non threatening way of introducing yourself to new clients. They will only pick up your flyer when they have time to read it. It is not like knocking on their door, or calling their phone, which interrupts what your potential client is doing (and we all know how annoying that can be).
Flyers are more personal than adverts in other forms of print media. They are stand alone, so your advert is not fighting for attention amidst all the other adverts.
Flyers have stickability. An advert on the page of a newspaper or magazine may only get read once (if at all). A flyer may lay on the coffee table for weeks before being filed away, a constant reminder, and an advert to any visitors.
Flyers also are much easier to file somewhere for future reference than say an advert in a magazine. You don't have to remember which magazine/paper you saw the ad, nor do you have to deface the magazine by ripping an ad out.
How To Design A Flyer
This will depend somewhat on the business you are using flyers to market.
But a good rule of thumb is to keep it simple.
A flyer should deliver the main point at a glance. If a person has to study it to figure out what it is all about then 99% of the time it will end up in the recycling before the message gets through.
Make sure that any graphics compliment the message. Flyer graphics should not over power the message, nor should they be irrelevant to the message. Only use graphics to draw the reader into the content.
Your sales copy should focus on benefits to the customer. Don't get bogged down in technical jargon or details about your product or service. Focus on the customer, and how their lives will be changed because they contacted you. For example:
- Will the customer have more time? How will they spend that extra hour a day?
- Will you save the customer money? How will they spend that extra money?
- Will the customer have more peace of mind? How will that benifit their health?
It is not enough to focus on what YOU will do for them, you have to tell them how THEY will benefit.
Using Flyers Results
The best results with flyers will be had through consistancy. It is reported that we need to make an average of seven points of contact with a person before they will become a money spending customer.
Start planning your flyer campaign today. Work out the area you want to cover, how you are going to cover the area, and how often you will be able to cover your area.
Each flyer drop should return a number of customers. One you have done the first one you will have a statistic to work with. Assuming you get 1 or two new customers per 100 flyers (this will vary depending on the business you are advertising and are demographics) then you know that to get X number of new customers you need to make X number of drops.
Once you have done one flyer campaign you can then make changes to your flyer or your offer and see which one performs better. Alway use the best one as the new "control" that future changes need to beat.
What difference would and extra 5 or 10 or 100 customers make to your business each week?
Perhaps you should start using flyers!
If you would like to employ the services of NZ Marketing Systems to help you with creating a flyer campaign Contact Us today.